Where: General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":205},{"id":"fb-7d1ba9","slug":"every-page-has-a-cta-including-404-error-pages-zero-results-7d1ba9","name":"Every page has a CTA (including 404 error pages, zero results pages, blog posts, the About Us page).","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":212},{"id":"fb-5be45b","slug":"clickable-items-like-buttons-are-obviously-pressable-hover-s-5be45b","name":"Clickable items (like buttons) are obviously pressable (hover states, rounded corners, subtle gradient, blue underlined links).","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":101},{"id":"fb-45c95f","slug":"the-cookie-notification-bar-can-be-easily-closed-or-approved-45c95f","name":"The cookie notification bar can be easily closed or approved (less than 2 seconds).","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":219},{"id":"fb-0a8562","slug":"the-site-offers-wish-lists-which-represent-the-easiest-first-0a8562","name":"The site offers wish lists, which represent the easiest first step in the checkout process.","category":"General","easy":1,"important":2,"priority":2,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 3 of 3.
","rank":280},{"id":"fb-30e0d1","slug":"button-and-link-labels-start-with-a-verb-and-a-tense-e-g-buy-30e0d1","name":"Button and link labels start with a verb and a tense (e.g., \"Buy Now\").","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":108},{"id":"fb-4840a6","slug":"non-clickable-items-do-not-have-features-that-make-them-appe-4840a6","name":"Non-clickable items do not have features that make them appear clickable.","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":115},{"id":"fb-3eb286","slug":"there-is-sufficient-space-between-ctas-buttons-forms-to-avoi-3eb286","name":"There is sufficient space between CTAs (buttons, forms) to avoid users hitting multiple or incorrect targets.","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":226},{"id":"fb-45b240","slug":"the-store-offers-upsell-opportunities-between-the-checkout-p-45b240","name":"The store offers upsell opportunities between the checkout page and the thank-you page; if the user decides to add another product to the order, they do not need to re-enter all payment details.","category":"General","easy":1,"important":3,"priority":3,"html":"Where: General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":232},{"id":"fb-9b564b","slug":"the-store-logo-is-placed-in-the-same-position-on-every-page-9b564b","name":"The store logo is placed in the same position on every page; clicking the logo takes the user to the most logical page (e.g., the home page).","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":193},{"id":"fb-604831","slug":"the-site-does-not-include-annoying-pop-ups-at-the-wrong-time-604831","name":"The site does not include annoying pop-ups at the wrong time (too early in the process).","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":121},{"id":"fb-ac0a77","slug":"the-home-page-promotes-site-wide-offers-at-the-top-of-the-pa-ac0a77","name":"The home page promotes site-wide offers at the top of the page (e.g., free shipping) with urgency and scarcity elements (\"Only today\") and a linked CTA (\"Shop Best Sellers Now\").","category":"General","easy":3,"important":3,"priority":9,"html":"Where: General.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":1},{"id":"fb-91c622","slug":"the-top-bar-with-a-site-wide-offer-is-clearly-visible-with-a-91c622","name":"The top bar with a site-wide offer is clearly visible, with a clear CTA (above the fold).","category":"General","easy":3,"important":3,"priority":9,"html":"Where: General.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":7},{"id":"fb-e711ef","slug":"the-navigation-system-is-broad-and-shallow-many-items-per-me-e711ef","name":"The navigation system is broad and shallow (many items per menu level) rather than deep (many menu levels).","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General → Navigation.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":196},{"id":"fb-0642f5","slug":"good-navigation-feedback-is-provided-breadcrumbs-0642f5","name":"Good navigation feedback is provided (breadcrumbs).","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Navigation.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":127},{"id":"fb-e5d97d","slug":"category-labels-accurately-describe-the-information-containe-e5d97d","name":"Category labels accurately describe the information contained in the category.","category":"General","easy":3,"important":3,"priority":9,"html":"Where: General → Navigation.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":13},{"id":"fb-f16760","slug":"navigation-items-are-ordered-in-the-most-logical-or-task-ori-f16760","name":"Navigation items are ordered in the most logical or task-oriented way (with less important business information at the bottom).","category":"General","easy":3,"important":3,"priority":9,"html":"Where: General → Navigation.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":19},{"id":"fb-367f5f","slug":"the-main-navigation-does-not-include-unnecessary-links-e-g-p-367f5f","name":"The main navigation does not include unnecessary links (e.g., privacy policy, return policy, terms and conditions).","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Navigation.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":133},{"id":"fb-99546b","slug":"the-store-uses-sticky-navigation-so-that-categories-the-home-99546b","name":"The store uses sticky navigation so that categories, the home page, search, and the cart widget are always easily accessible.","category":"General","easy":1,"important":2,"priority":2,"html":"Where: General → Navigation.
Why it ranks here: impact 2 of 3, effort 3 of 3.
","rank":282},{"id":"fb-bbf070","slug":"the-home-page-contains-a-clearly-visible-search-box-at-the-t-bbf070","name":"The home page contains a clearly visible search box at the top (or top right) of the website.","category":"General","easy":2,"important":3,"priority":6,"html":"Where: General → Search bar.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":139},{"id":"fb-6d7ac2","slug":"the-search-bar-has-an-autocomplete-and-autosuggest-option-6d7ac2","name":"The search bar has an autocomplete and autosuggest option.","category":"General","easy":1,"important":3,"priority":3,"html":"Where: General → Search bar.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":237},{"id":"fb-748eae","slug":"autosuggest-is-based-on-categories-and-products-748eae","name":"Autosuggest is based on categories and products.","category":"General","easy":1,"important":2,"priority":2,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 3 of 3.
","rank":283},{"id":"fb-f548ad","slug":"the-search-results-page-shows-the-user-what-was-searched-it-f548ad","name":"The search results page shows the user what was searched; it is easy to modify and resubmit the search.","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":198},{"id":"fb-dc65f7","slug":"search-results-are-clear-useful-and-ranked-by-relevance-and-dc65f7","name":"Search results are clear, useful, and ranked by relevance and the number of results retrieved.","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":200},{"id":"fb-7ec601","slug":"if-no-results-are-returned-the-search-engine-offers-copy-ide-7ec601","name":"If no results are returned, the search engine offers copy, ideas, or options to improve the search based on identifiable issues with the user's input.","category":"General","easy":2,"important":1,"priority":2,"html":"Where: General → Search bar.
Why it ranks here: impact 1 of 3, effort 2 of 3.
","rank":284},{"id":"fb-7d86e7","slug":"common-queries-as-identified-by-analysis-produce-useful-resu-7d86e7","name":"Common queries (as identified by analysis) produce useful results.","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":202},{"id":"fb-c3a1bb","slug":"the-search-engine-includes-templates-examples-or-suggestions-c3a1bb","name":"The search engine includes templates, examples, or suggestions on how it can be effectively used: verb + object (e.g., search \"men's hat, blue leggings, XL pullover\").","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":145},{"id":"fb-4da551","slug":"the-search-box-is-long-enough-to-handle-the-most-common-quer-4da551","name":"The search box is long enough to handle the most common queries.","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General → Search bar.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":242},{"id":"fb-f34913","slug":"the-search-box-provides-results-when-enter-is-pressed-f34913","name":"The search box provides results when Enter is pressed.","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General → Search bar.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":246},{"id":"fb-14235a","slug":"the-search-box-contains-a-magnifying-glass-icon-that-clearly-14235a","name":"The search box contains a \"magnifying glass\" icon that clearly represents the search function.","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":151},{"id":"fb-3e60b8","slug":"once-you-click-on-the-search-field-and-before-typing-anythin-3e60b8","name":"Once you click on the search field and before typing anything, the search provides suggestions for recent or trending searches.","category":"General","easy":2,"important":2,"priority":4,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":204},{"id":"fb-7c1957","slug":"the-search-engine-offers-automatic-spell-checking-and-search-7c1957","name":"The search engine offers automatic spell checking and searches for plurals and synonyms.","category":"General","easy":1,"important":2,"priority":2,"html":"Where: General → Search bar.
Why it ranks here: impact 2 of 3, effort 3 of 3.
","rank":285},{"id":"fb-adf183","slug":"the-cart-widget-is-easily-accessible-on-every-page-in-the-to-adf183","name":"The cart widget is easily accessible on every page, in the top right corner.","category":"General","easy":1,"important":3,"priority":3,"html":"Where: General → Cart Widget in the Header.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":250},{"id":"fb-592422","slug":"the-mini-cart-widget-includes-the-total-price-total-discount-592422","name":"The mini cart widget includes the total price, total discount, number of items, all items in the cart (on hover), and is clearly visible on every page.","category":"General","easy":2,"important":3,"priority":6,"html":"Where: General → Cart Widget in the Header.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":156},{"id":"fb-9838e4","slug":"if-the-store-offers-free-shipping-the-cart-widget-clearly-in-9838e4","name":"If the store offers free shipping, the cart widget clearly indicates how much more the user needs to add to qualify for free shipping.","category":"General","easy":1,"important":3,"priority":3,"html":"Where: General → Cart Widget in the Header.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":254},{"id":"fb-dfd1b5","slug":"a-link-to-the-cart-and-checkout-is-clearly-visible-on-the-mi-dfd1b5","name":"A link to the cart and checkout is clearly visible on the mini cart widget.","category":"General","easy":3,"important":3,"priority":9,"html":"Where: General → Cart Widget in the Header.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":25},{"id":"fb-03b1c6","slug":"the-empty-cart-widget-on-hover-has-a-cta-for-shop-our-best-s-03b1c6","name":"The empty cart widget (on hover) has a CTA for \"Shop our best-sellers.\"","category":"General","easy":2,"important":1,"priority":2,"html":"Where: General → Cart Widget in the Header.
Why it ranks here: impact 1 of 3, effort 2 of 3.
","rank":286},{"id":"fb-191d11","slug":"the-footer-highlights-the-benefits-of-shopping-at-the-store-191d11","name":"The footer highlights the benefits of shopping at the store (e.g., free shipping, returns, refunds, 19,000 products shipped this month, contact information).","category":"General","easy":2,"important":3,"priority":6,"html":"Where: General → Footer.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":161},{"id":"fb-9bf551","slug":"it-is-clear-that-a-real-organization-is-behind-the-site-e-g-9bf551","name":"It is clear that a real organization is behind the site (e.g., a physical address or a photo of the office is present).","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Footer.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":165},{"id":"fb-035afb","slug":"it-is-easy-to-see-the-return-policy-privacy-policy-and-terms-035afb","name":"It is easy to see the return policy, privacy policy, and terms and conditions on any page with one click.","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General → Footer.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":258},{"id":"fb-0d61e7","slug":"the-footer-has-easy-to-contact-chat-button-at-bottom-right-f-0d61e7","name":"The Footer has Easy to contact chat button at bottom right for quick Support","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Footer.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":169},{"id":"fb-9269ff","slug":"the-footer-includes-links-to-social-networks-and-the-total-n-9269ff","name":"The footer includes links to social networks and the total number of \"likes\" and \"followers\" (so the user can verify the store's credibility).","category":"General","easy":3,"important":1,"priority":3,"html":"Where: General → Footer.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":262},{"id":"fb-2b80cd","slug":"the-footer-includes-links-to-the-main-categories-2b80cd","name":"The footer includes links to the main categories.","category":"General","easy":3,"important":2,"priority":6,"html":"Where: General → Footer.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":172},{"id":"fb-bb7662","slug":"the-purchase-button-takes-the-user-directly-to-the-checkout-bb7662","name":"The purchase button takes the user directly to the checkout (or upsell) and skips the cart page.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → General.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":102},{"id":"fb-8cd004","slug":"sticky-navigation-with-the-product-name-product-image-produc-8cd004","name":"Sticky navigation with the product name, product image, product page sections, availability, old price, new price, discount, and CTA, which hides when the user scrolls down but reappears when the user scrolls up.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":206},{"id":"fb-af48b3","slug":"the-landing-page-contains-no-outbound-links-e-g-clickable-lo-af48b3","name":"The landing page contains no outbound links (e.g., clickable logo, navigation, and footer).","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":213},{"id":"fb-8f318f","slug":"the-landing-page-has-an-option-for-potential-customers-to-as-8f318f","name":"The landing page has an option for potential customers to ask questions (e.g., live chat, phone number).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → General.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":109},{"id":"fb-7d1018","slug":"product-titles-are-descriptive-7d1018","name":"Product titles are descriptive.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":2},{"id":"fb-5dab82","slug":"the-main-product-title-is-visually-prominent-compared-to-oth-5dab82","name":"The main product title is visually prominent compared to other content.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":8},{"id":"fb-d95c43","slug":"the-product-title-is-less-than-65-characters-to-ensure-it-ap-d95c43","name":"The product title is less than 65 characters to ensure it appears fully in Google search results.","category":"Landing page","easy":3,"important":2,"priority":6,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":116},{"id":"fb-bac6b5","slug":"product-subtitles-highlight-key-benefits-and-contain-power-w-bac6b5","name":"Product subtitles highlight key benefits and contain power words, e.g., effortless, incredible, absolute, unique, secret, now, new, exclusive, how to, why.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":14},{"id":"fb-10216b","slug":"product-rating-overviews-are-shown-near-the-product-titles-a-10216b","name":"Product rating overviews are shown near the product titles and are linked (with scroll animation) to product reviews (e.g., 4.6, Read 5 reviews).","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":20},{"id":"fb-f1a753","slug":"a-short-list-of-the-main-benefits-of-the-product-is-present-f1a753","name":"A short list of the main benefits of the product is present near the main title and is linked to a detailed description (with green control arrows).","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":26},{"id":"fb-5a756e","slug":"the-page-layout-is-standardised-e-g-image-gallery-on-the-lef-5a756e","name":"The page layout is standardised (e.g., image gallery on the left, description and CTA on the right).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":122},{"id":"fb-939005","slug":"the-main-product-photo-is-attractive-939005","name":"The main product photo is attractive.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":128},{"id":"fb-a6bf69","slug":"the-main-product-photo-allows-the-user-to-zoom-in-easily-esp-a6bf69","name":"The main product photo allows the user to zoom in easily (especially on mobile).","category":"Landing page","easy":2,"important":2,"priority":4,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":194},{"id":"fb-9a4d1f","slug":"there-is-a-gallery-with-several-product-photos-9a4d1f","name":"There is a gallery with several product photos.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":134},{"id":"fb-7634db","slug":"the-product-gallery-shows-thumbnails-of-other-available-imag-7634db","name":"The product gallery shows thumbnails of other available images.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":220},{"id":"fb-411ad9","slug":"the-product-gallery-contains-product-videos-411ad9","name":"The product gallery contains product videos.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":227},{"id":"fb-8fc675","slug":"the-product-gallery-has-arrows-to-navigate-between-images-8fc675","name":"The product gallery has arrows to navigate between images.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":140},{"id":"fb-39101e","slug":"the-product-gallery-supports-swipe-actions-on-mobile-devices-39101e","name":"The product gallery supports swipe actions on mobile devices.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":146},{"id":"fb-727cd0","slug":"images-for-different-product-variants-sizes-are-present-727cd0","name":"Images for different product variants/sizes are present.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Image gallery.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":152},{"id":"fb-ec46cf","slug":"the-main-cta-is-the-most-visible-element-on-the-product-page-ec46cf","name":"The main CTA is the most visible element on the product page and includes the \"cart\" icon.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":31},{"id":"fb-bacf88","slug":"product-variants-are-easily-accessible-on-mobile-and-large-e-bacf88","name":"Product variants are easily accessible on mobile and large enough with white space around them to avoid misclicks.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":35},{"id":"fb-6c3be5","slug":"product-variant-selection-is-linked-to-the-product-gallery-a-6c3be5","name":"Product variant selection is linked to the product gallery and shows images of the chosen variants.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":39},{"id":"fb-373163","slug":"a-visible-reminder-for-selecting-size-colour-is-present-if-t-373163","name":"A visible reminder for selecting size/colour is present if the customer forgets and clicks \"add to cart\" too soon.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":43},{"id":"fb-d3a942","slug":"interactive-selectors-are-used-for-product-variants-the-gall-d3a942","name":"Interactive selectors are used for product variants (the gallery image and price change in real-time without reloading the page).","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":47},{"id":"fb-e8b0c2","slug":"a-size-chart-or-a-link-that-opens-in-a-small-easily-closeabl-e8b0c2","name":"A size chart (or a link that opens in a small, easily closeable popup on mobile) is provided near size selections (for products with different sizes).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":157},{"id":"fb-6e5bab","slug":"localised-units-of-measure-are-shown-for-products-with-diffe-6e5bab","name":"Localised units of measure are shown for products with different dimensions/measurements (e.g., cm, inches, kg).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":162},{"id":"fb-94c74f","slug":"product-descriptions-include-the-model-s-size-and-the-size-o-94c74f","name":"Product descriptions include the model's size and the size of the shirt the model is wearing (for clothing only).","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":51},{"id":"fb-058c68","slug":"interactive-selectors-are-used-for-quantity-selection-instea-058c68","name":"Interactive selectors are used for quantity selection instead of dropdowns (price and quantity change in real-time without reloading the page).","category":"Landing page","easy":2,"important":2,"priority":4,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":197},{"id":"fb-0b74c4","slug":"the-cta-text-clearly-explains-what-will-happen-when-clicked-0b74c4","name":"The CTA text clearly explains what will happen when clicked (e.g., proceed to secure checkout).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":166},{"id":"fb-934e48","slug":"the-product-price-is-sufficiently-prominent-especially-if-di-934e48","name":"The product price is sufficiently prominent, especially if discounted.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":55},{"id":"fb-f28a44","slug":"the-product-price-is-positioned-near-the-main-cta-f28a44","name":"The product price is positioned near the main CTA.","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":59},{"id":"fb-f356a2","slug":"the-product-price-is-localised-f356a2","name":"The product price is localised.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":170},{"id":"fb-d55bbe","slug":"the-background-colour-of-the-main-product-cta-is-different-f-d55bbe","name":"The background colour of the main product CTA is different from other elements (e.g., slightly grey).","category":"Landing page","easy":3,"important":2,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":173},{"id":"fb-57db9d","slug":"all-additional-costs-that-may-apply-are-shown-near-the-main-57db9d","name":"All additional costs that may apply are shown near the main CTA (e.g., extra shipping costs due to product size, VAT).","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":233},{"id":"fb-633c2c","slug":"if-free-shipping-is-offered-it-is-highlighted-near-the-main-633c2c","name":"If free shipping is offered, it is highlighted near the main CTA.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":175},{"id":"fb-86c636","slug":"all-shipping-information-is-shown-near-the-main-cta-delivery-86c636","name":"All shipping information is shown near the main CTA (delivery to the buyer's location, buyer's country flag, cost, time).","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":238},{"id":"fb-bf3aaa","slug":"product-availability-is-shown-near-the-main-cta-e-g-availabl-bf3aaa","name":"Product availability is shown near the main CTA (e.g., \"Available\").","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":177},{"id":"fb-9247ea","slug":"the-old-price-with-a-strike-through-is-shown-along-with-the-9247ea","name":"The old price (with a strike-through) is shown along with the new price and how much buyers will save (% or $) when the product is on sale.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":179},{"id":"fb-b20c6d","slug":"clear-information-on-returns-refunds-and-money-back-guarante-b20c6d","name":"Clear information on returns, refunds, and money-back guarantees is shown.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":181},{"id":"fb-81d7fa","slug":"commonly-used-express-payment-options-are-displayed-and-avai-81d7fa","name":"Commonly used express payment options are displayed and available (e.g., PayPal, Amazon, Google Pay, Apple Pay). Useful for direct response landing pages.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":243},{"id":"fb-0b0241","slug":"an-instalment-payment-option-is-available-e-g-klarna-afterpa-0b0241","name":"An instalment payment option is available (e.g., Klarna, AfterPay; for expensive products only). Useful for direct response landing pages that do not encourage users to add other products to the cart.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":247},{"id":"fb-0ff789","slug":"the-landing-page-highlights-the-main-benefits-of-buying-from-0ff789","name":"The landing page highlights the main benefits of buying from you (e.g., \"Vegan friendly,\" \"We donate to charity,\" \"Not tested on animals,\" \"19,222 products shipped and delivered successfully this month\").","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → CTA area.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":63},{"id":"fb-d9c54a","slug":"the-product-page-highlights-logos-of-news-sites-blogs-celebr-d9c54a","name":"The product page highlights logos of news sites/blogs/celebrities where the product/brand has had PR exposure (e.g., \"Used by Fortune 500 executives\").","category":"Landing page","easy":3,"important":3,"priority":9,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":67},{"id":"fb-8c488f","slug":"customer-reviews-are-shown-with-the-review-title-product-pho-8c488f","name":"Customer reviews are shown with the review title, product photos, star rating, reviewer photo, first and last name, \"verified\" buyer status, occupation, and age.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":251},{"id":"fb-e8b930","slug":"customer-reviews-stand-out-visually-from-other-content-ideal-e8b930","name":"Customer reviews stand out visually from other content (ideally on a slightly yellow background).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":182},{"id":"fb-893b59","slug":"the-product-page-contains-photos-with-faces-of-happy-custome-893b59","name":"The product page contains photos (with faces) of happy customers using the product.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":255},{"id":"fb-19061a","slug":"overall-product-ratings-are-displayed-and-can-be-filtered-by-19061a","name":"Overall product ratings are displayed and can be filtered by star rating.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":259},{"id":"fb-cc919e","slug":"the-product-page-shows-the-number-of-customers-this-week-mon-cc919e","name":"The product page shows the number of customers this week/month/all-time (e.g., \"19,222 products shipped and delivered successfully this month\").","category":"Landing page","easy":2,"important":2,"priority":4,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":199},{"id":"fb-eec488","slug":"the-product-page-includes-video-testimonials-eec488","name":"The product page includes video testimonials.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":263},{"id":"fb-781e18","slug":"the-product-page-shows-the-number-of-facebook-and-twitter-fo-781e18","name":"The product page shows the number of Facebook and Twitter followers.","category":"Landing page","easy":2,"important":2,"priority":4,"html":"Where: Landing page → Social proof.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":201},{"id":"fb-303f42","slug":"after-clicking-the-buy-button-the-user-is-taken-to-an-upsell-303f42","name":"After clicking the \"Buy\" button, the user is taken to an upsell variant where they are offered a second item (of the same product or a complementary product) at a lower price.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":266},{"id":"fb-45b992","slug":"clear-quantity-discounts-are-offered-near-the-main-cta-1x-24-45b992","name":"Clear quantity discounts are offered near the main CTA (1x $24.99/item, [\"Top choice\" badge]; 2x $19.99/item, [\"Recommended\" badge]; 3x $17.49/item, [\"Best value\" badge]).","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":269},{"id":"fb-ede7c1","slug":"relevant-cross-sell-up-sell-products-are-offered-ede7c1","name":"Relevant cross-sell/up-sell products are offered.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":271},{"id":"fb-286732","slug":"relevant-product-bundles-with-clear-discounts-are-offered-286732","name":"Relevant product bundles with clear discounts are offered.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":273},{"id":"fb-fceeba","slug":"urgency-triggers-are-used-e-g-only-today-black-friday-offer-fceeba","name":"Urgency triggers are used (e.g., \"Only today,\" \"Black Friday offer,\" \"Free bonus,\" \"If the order is placed in the next 12 minutes, it will be shipped today\") near the main CTA.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":183},{"id":"fb-7bce2a","slug":"scarcity-triggers-are-used-e-g-only-3-products-left-near-the-7bce2a","name":"Scarcity triggers are used (e.g., \"Only 3 products left\") near the main CTA.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":184},{"id":"fb-76cdc5","slug":"if-the-store-donates-a-small-percentage-of-profit-to-charity-76cdc5","name":"If the store donates a small percentage of profit to charity, this information is highlighted.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Conversion and AOV 'boosters'.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":185},{"id":"fb-b0dc1f","slug":"the-product-description-is-easy-to-read-font-size-contrast-s-b0dc1f","name":"The product description is easy to read (font size, contrast, single column, 75 characters per line, 1.5 line height, maximum of 4 lines).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":186},{"id":"fb-0fbd3b","slug":"the-structure-of-product-information-is-easy-to-scan-grouped-0fbd3b","name":"The structure of product information is easy to scan (grouped information, bullet points, important benefits highlighted).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":187},{"id":"fb-7f5c17","slug":"page-sections-general-technical-information-are-grouped-in-a-7f5c17","name":"Page sections (\"General,\" \"Technical Information\") are grouped in accordion style (if longer) and scannable on mobile.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":188},{"id":"fb-4ae033","slug":"section-titles-explain-the-benefits-not-features-of-the-prod-4ae033","name":"Section titles explain the benefits (not features) of the product.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":189},{"id":"fb-bbaf8b","slug":"customers-are-shown-everything-included-with-the-product-ide-bbaf8b","name":"Customers are shown everything included with the product (ideally with an included photo).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":190},{"id":"fb-e87ab7","slug":"the-product-page-contains-frequently-asked-questions-for-eac-e87ab7","name":"The product page contains frequently asked questions (for each specific product and all store questions).","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":191},{"id":"fb-1d841a","slug":"the-technical-specifications-table-is-readable-different-lin-1d841a","name":"The technical specifications table is readable (different line colours, hover state of the line, not too spaced out).","category":"Landing page","easy":2,"important":2,"priority":4,"html":"Where: Landing page → Product description.
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":203},{"id":"fb-747add","slug":"the-product-page-offers-product-comparisons-747add","name":"The product page offers product comparisons.","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":275},{"id":"fb-543a55","slug":"the-product-description-explains-how-to-use-it-in-3-simple-s-543a55","name":"The product description explains how to use it in 3 simple steps.","category":"Landing page","easy":2,"important":3,"priority":6,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":192},{"id":"fb-af9e46","slug":"the-product-page-contains-embedded-reviews-or-screenshots-fr-af9e46","name":"The product page contains embedded reviews (or screenshots) from social networks (e.g., Facebook posts, Messenger, WhatsApp, Tweets, Instagram posts, Instagram PMs, Viber, SMS).","category":"Landing page","easy":1,"important":3,"priority":3,"html":"Where: Landing page → Product description.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":277},{"id":"fb-7bc809","slug":"creating-the-facebook-pixel-7bc809","name":"Creating the Facebook Pixel","category":"Pixel and CAPI","easy":3,"important":3,"priority":9,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":3},{"id":"fb-6e4bf8","slug":"install-the-pixel-on-the-website-6e4bf8","name":"Install the Pixel on the website","category":"Pixel and CAPI","easy":3,"important":3,"priority":9,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":9},{"id":"fb-f1288e","slug":"use-official-plugins-or-integrations-for-cms-like-wordpress-f1288e","name":"Use official plugins or integrations (for CMS like WordPress, Shopify, etc.).","category":"Pixel and CAPI","easy":3,"important":2,"priority":6,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":103},{"id":"fb-d1826d","slug":"if-the-site-is-custom-copy-the-pixel-code-into-the-header-of-d1826d","name":"If the site is custom, copy the Pixel code into the header of each page ().","category":"Pixel and CAPI","easy":3,"important":3,"priority":9,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":15},{"id":"fb-7e5f7b","slug":"verify-the-pixel-functionality-with-facebook-pixel-helper-7e5f7b","name":"Verify the Pixel functionality (with Facebook Pixel Helper)","category":"Pixel and CAPI","easy":3,"important":2,"priority":6,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":110},{"id":"fb-4a49d5","slug":"check-that-there-are-no-errors-or-warnings-in-the-pixel-help-4a49d5","name":"Check that there are no errors or warnings in the Pixel Helper","category":"Pixel and CAPI","easy":3,"important":3,"priority":9,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":21},{"id":"fb-6b2127","slug":"set-up-standard-events-to-track-e-g-purchase-subscription-ad-6b2127","name":"Set up standard events to track (e.g., purchase, subscription, add to cart)","category":"Pixel and CAPI","easy":2,"important":3,"priority":6,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":117},{"id":"fb-6ddda4","slug":"set-up-custom-conversions-and-define-the-rules-e-g-url-event-6ddda4","name":"Set up custom conversions and define the rules (e.g., URL, events)","category":"Pixel and CAPI","easy":2,"important":2,"priority":4,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 2 of 3, effort 2 of 3.
","rank":195},{"id":"fb-1c383d","slug":"ensure-that-conversions-are-being-tracked-correctly-1c383d","name":"Ensure that conversions are being tracked correctly.","category":"Pixel and CAPI","easy":2,"important":3,"priority":6,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":123},{"id":"fb-433dc7","slug":"verify-the-domain-433dc7","name":"Verify the domain.","category":"Pixel and CAPI","easy":3,"important":2,"priority":6,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":129},{"id":"fb-6ee589","slug":"verify-the-events-6ee589","name":"Verify the events.","category":"Pixel and CAPI","easy":3,"important":1,"priority":3,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":207},{"id":"fb-880799","slug":"activate-the-automatic-website-matching-search-880799","name":"Activate the \"automatic website matching search.\"","category":"Pixel and CAPI","easy":3,"important":3,"priority":9,"html":"Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":27},{"id":"fb-6761af","slug":"configure-the-capi-integration-6761af","name":"Configure the cAPI Integration","category":"Pixel and CAPI","easy":1,"important":3,"priority":3,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":214},{"id":"fb-79b992","slug":"choose-the-appropriate-integration-option-manual-via-partner-79b992","name":"Choose the appropriate integration option (manual, via partner, or server-side tracking).","category":"Pixel and CAPI","easy":2,"important":3,"priority":6,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":135},{"id":"fb-244faa","slug":"if-using-a-partner-shopify-woocommerce-wordpress-etc-follow-244faa","name":"If using a partner (Shopify, WooCommerce, WordPress, etc.), follow the partner’s instructions.","category":"Pixel and CAPI","easy":2,"important":3,"priority":6,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":141},{"id":"fb-2a52ae","slug":"for-manual-installation-set-up-a-server-side-endpoint-and-im-2a52ae","name":"For manual installation, set up a server-side endpoint and implement the necessary libraries.","category":"Pixel and CAPI","easy":2,"important":3,"priority":6,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":147},{"id":"fb-6e1e4d","slug":"ensure-that-data-sent-to-facebook-is-consistent-between-capi-6e1e4d","name":"Ensure that data sent to Facebook is consistent between cAPI and the Pixel.","category":"Pixel and CAPI","easy":1,"important":2,"priority":2,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 2 of 3, effort 3 of 3.
","rank":281},{"id":"fb-1fd6b5","slug":"check-that-events-are-not-being-duplicated-1fd6b5","name":"Check that events are not being duplicated.","category":"Pixel and CAPI","easy":1,"important":3,"priority":3,"html":"Where: Pixel and CAPI → Integration of the Conversions API (cAPI).
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":221},{"id":"fb-ba3c2f","slug":"choose-a-campaign-objective-sales-ba3c2f","name":"Choose a campaign objective: Sales","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":4},{"id":"fb-1292ed","slug":"choose-a-campaign-setup-manual-sales-campaign-1292ed","name":"Choose a campaign setup: Manual Sales Campaign","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":10},{"id":"fb-b0a320","slug":"assign-an-appropriate-campaign-name-that-clearly-identifies-b0a320","name":"Assign an appropriate campaign name that clearly identifies its purpose (e.g., \"TOFU - Conversions Date|Month\")","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":208},{"id":"fb-628285","slug":"declare-if-the-campaign-is-related-to-special-categories-suc-628285","name":"Declare if the campaign is related to special categories such as credit, employment, housing, elections, or politics.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":215},{"id":"fb-a7b08a","slug":"type-of-purchase-choose-the-auction-type-for-this-campaign-s-a7b08a","name":"Type of Purchase: Choose the auction type (for this campaign, set to \"Auction\").","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":16},{"id":"fb-c30f82","slug":"use-of-a-catalogue-set-to-no-for-this-campaign-c30f82","name":"Use of a Catalogue: Set to \"No\" for this campaign.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":22},{"id":"fb-df2550","slug":"a-b-test-set-to-no-for-this-campaign-df2550","name":"A/B Test: Set to \"No\" for this campaign.","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":104},{"id":"fb-5e7ee2","slug":"activate-campaign-budget-advantage-5e7ee2","name":"Activate Campaign Budget Advantage+","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":28},{"id":"fb-57cee8","slug":"define-a-realistic-daily-budget-min-500-2000-per-day-57cee8","name":"Define a realistic daily budget (Min ₹500 - ₹2000 per day)","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":32},{"id":"fb-a12a07","slug":"bid-strategy-highest-volume-a12a07","name":"Bid Strategy: \"Highest Volume\"","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":36},{"id":"fb-d07339","slug":"budget-scheduling-off-d07339","name":"Budget Scheduling: \"Off\"","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":111},{"id":"fb-4004ba","slug":"ad-scheduling-continuous-4004ba","name":"Ad Scheduling: \"Continuous\"","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":118},{"id":"fb-4491f4","slug":"verify-all-settings-before-proceeding-to-the-ad-set-level-4491f4","name":"Verify all settings before proceeding to the ad set level.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":40},{"id":"fb-f76aad","slug":"assign-an-appropriate-name-to-the-ad-set-that-clearly-identi-f76aad","name":"Assign an appropriate name to the ad set that clearly identifies its purpose (e.g., \"Broad Age 18+\").","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":222},{"id":"fb-9eccf8","slug":"conversion-location-website-9eccf8","name":"Conversion Location: Website","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":44},{"id":"fb-347366","slug":"performance-objective-optimize-for-the-highest-number-of-con-347366","name":"Performance Objective: \"Optimize for the highest number of conversions.\"","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":48},{"id":"fb-24fab9","slug":"select-the-pixel-to-use-24fab9","name":"Select the Pixel to use.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":52},{"id":"fb-cab8c6","slug":"conversion-event-purchase-cab8c6","name":"Conversion Event: \"Purchase\"","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":56},{"id":"fb-2702da","slug":"cost-per-result-goal-this-option-can-be-used-if-you-have-a-s-2702da","name":"Cost Per Result Goal: This option can be used if you have a specific return on investment target (recommended to leave it empty).","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":124},{"id":"fb-99a165","slug":"attribution-settings-7-days-after-click-and-1-day-after-view-99a165","name":"Attribution Settings: 7 days after click and 1 day after view","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":130},{"id":"fb-44c7bb","slug":"dynamic-creative-not-active-44c7bb","name":"Dynamic Creative: Not active","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":60},{"id":"fb-b37e52","slug":"budget-the-budget-for-the-ad-set-is-set-through-the-campaign-b37e52","name":"Budget: The budget for the ad set is set through the campaign budget Advantage+.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":64},{"id":"fb-7ae4f3","slug":"start-date-set-a-start-date-if-necessary-7ae4f3","name":"Start Date: Set a start date if necessary.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":228},{"id":"fb-a0f7e9","slug":"end-date-set-an-end-date-if-necessary-a0f7e9","name":"End Date: Set an end date if necessary.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":234},{"id":"fb-803a1d","slug":"budget-scheduling-not-active-803a1d","name":"Budget Scheduling: Not active","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":239},{"id":"fb-41282a","slug":"locations-set-the-location-of-your-target-audience-e-g-india-41282a","name":"Locations: Set the location of your target audience (e.g., India).","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":68},{"id":"fb-271e30","slug":"minimum-age-set-the-minimum-age-of-your-target-audience-271e30","name":"Minimum Age: Set the minimum age of your target audience.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":71},{"id":"fb-86991e","slug":"languages-the-language-of-your-target-audience-86991e","name":"Languages: The language of your target audience.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":244},{"id":"fb-be89ed","slug":"advantage-audience-use-meta-s-technology-to-automatically-fi-be89ed","name":"Advantage Audience: Use Meta's technology to automatically find the ideal audience (optional to add suggestions).","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":248},{"id":"fb-3568e4","slug":"select-placement-manual-placement-advantage-placements-3568e4","name":"Select Placement (Manual Placement / Advantage+ placements)","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":252},{"id":"fb-26c2f8","slug":"verify-all-settings-before-proceeding-to-the-ad-level-26c2f8","name":"Verify all settings before proceeding to the ad level.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":256},{"id":"fb-389d46","slug":"assign-an-appropriate-campaign-name-that-clearly-identifies-389d46","name":"Assign an appropriate campaign name that clearly identifies its purpose (e.g., \"Video X\").","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":260},{"id":"fb-b3a67a","slug":"identity-select-the-facebook-page-and-instagram-account-you-b3a67a","name":"Identity: Select the Facebook page and Instagram account you want to use.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":74},{"id":"fb-3834fb","slug":"creative-source-single-image-or-video-3834fb","name":"Creative Source: Single image or video.","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":136},{"id":"fb-391e58","slug":"ad-creative-add-media-content-images-or-videos-go-to-the-ads-391e58","name":"Ad Creative: Add media content (images or videos) - Go to the \"Ads\" section.","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":142},{"id":"fb-a64e45","slug":"fill-in-the-primary-ad-text-a64e45","name":"Fill in the Primary ad text.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":77},{"id":"fb-3f0d5d","slug":"define-the-ad-title-and-description-3f0d5d","name":"Define the ad title and description.","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":148},{"id":"fb-0b669b","slug":"optimize-text-per-person-yes-0b669b","name":"Optimize text per person: Yes.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":264},{"id":"fb-c9668a","slug":"select-the-call-to-action-e-g-shop-now-c9668a","name":"Select the Call to Action: (e. g., \"Shop Now\").","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":153},{"id":"fb-4c86bf","slug":"add-relevant-information-such-as-shipping-costs-or-other-use-4c86bf","name":"Add relevant information such as shipping costs or other useful details.","category":"Conversion campaign","easy":3,"important":1,"priority":3,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":267},{"id":"fb-e6fa66","slug":"set-the-website-url-in-the-destination-e6fa66","name":"Set the website URL in the destination.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":80},{"id":"fb-a59086","slug":"browser-add-on-none-a59086","name":"Browser Add-on: \"None\".","category":"Conversion campaign","easy":3,"important":2,"priority":6,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":158},{"id":"fb-5fbec6","slug":"ensure-the-facebook-pixel-is-active-and-correctly-configured-5fbec6","name":"Ensure the Facebook Pixel is active and correctly configured.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":83},{"id":"fb-e1f0cc","slug":"setup-utm-parameter-e1f0cc","name":"Setup UTM Parameter","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":86},{"id":"fb-db33a1","slug":"verify-the-settings-and-ensure-everything-is-correct-db33a1","name":"Verify the settings and ensure everything is correct.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":88},{"id":"fb-8e0488","slug":"proceed-to-the-ad-8e0488","name":"Proceed to the ad.","category":"Conversion campaign","easy":3,"important":3,"priority":9,"html":"Where: Conversion campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":90},{"id":"fb-208870","slug":"choose-a-campaign-objective-lead-generation-208870","name":"Choose a campaign objective: Lead Generation","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":5},{"id":"fb-5e11cc","slug":"choose-a-campaign-setup-manual-lead-campaign-5e11cc","name":"Choose a campaign setup: Manual Lead Campaign","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":11},{"id":"fb-587023","slug":"assign-an-appropriate-name-to-the-campaign-that-clearly-iden-587023","name":"Assign an appropriate name to the campaign that clearly identifies its purpose (e.g., \"TOFU - Leads\").","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":209},{"id":"fb-6e6aa3","slug":"state-if-the-campaign-is-related-to-special-themes-such-as-c-6e6aa3","name":"State if the campaign is related to special themes such as credit, employment, housing, elections, or politics.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":216},{"id":"fb-18fbdc","slug":"purchase-type-choose-the-auction-type-for-this-campaign-it-i-18fbdc","name":"Purchase Type: Choose the auction type (for this campaign, it is set to \"Auction\").","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":17},{"id":"fb-db6090","slug":"a-b-test-in-this-case-it-is-set-to-no-db6090","name":"A/B Test: in this case, it is set to \"No\".","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":105},{"id":"fb-68d5db","slug":"activate-advantage-campaign-budget-68d5db","name":"Activate Advantage+ Campaign Budget","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":23},{"id":"fb-fe9435","slug":"set-a-realistic-daily-budget-min-200-500-per-day-deep-dive-fe9435","name":"Set a realistic daily budget (Min ₹200 - ₹500 per day) - Deep Dive","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":29},{"id":"fb-50cdb3","slug":"bid-strategy-highest-volume-50cdb3","name":"Bid Strategy: \"Highest Volume\"","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":33},{"id":"fb-d1ae8a","slug":"budget-scheduling-off-d1ae8a","name":"Budget Scheduling: \"Off\"","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":112},{"id":"fb-70da67","slug":"ad-scheduling-continuously-70da67","name":"Ad Scheduling: \"Continuously\".","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":119},{"id":"fb-5a8d1d","slug":"verify-all-settings-before-proceeding-to-the-ad-set-level-5a8d1d","name":"Verify all settings before proceeding to the ad set Level.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":37},{"id":"fb-f2ba41","slug":"assign-an-appropriate-name-to-the-ad-set-that-clearly-identi-f2ba41","name":"Assign an appropriate name to the ad set that clearly identifies its purpose (e.g., \"Broad age 18+\").","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":223},{"id":"fb-49683f","slug":"conversion-location-interactive-form-or-website-for-settings-49683f","name":"Conversion Location: Interactive Form or Website (for settings for both methods, continue below).","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":41},{"id":"fb-0e083b","slug":"performance-goal-maximize-the-number-of-leads-0e083b","name":"Performance Goal: \"Maximize the number of leads\".","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":45},{"id":"fb-165998","slug":"cost-per-result-goal-this-option-can-be-used-if-you-have-an-165998","name":"Cost per Result Goal: This option can be used if you have an ROI target (I recommend leaving it blank).","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":125},{"id":"fb-51bc2d","slug":"attribution-settings-7-days-after-click-and-1-day-after-view-51bc2d","name":"Attribution Settings: 7 days after click and 1 day after view - Deep Dive.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":131},{"id":"fb-412b54","slug":"dynamic-creative-not-active-412b54","name":"Dynamic Creative: Not active.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":49},{"id":"fb-cc239d","slug":"budget-the-ad-set-budget-is-set-via-the-advantage-campaign-b-cc239d","name":"Budget: The ad set budget is set via the Advantage campaign budget.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":53},{"id":"fb-50a8ad","slug":"start-date-set-a-start-date-if-necessary-50a8ad","name":"Start Date: Set a start date if necessary.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":229},{"id":"fb-dfc041","slug":"end-date-set-an-end-date-if-necessary-dfc041","name":"End Date: Set an end date if necessary.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":235},{"id":"fb-a6a2a4","slug":"budget-scheduling-not-active-a6a2a4","name":"Budget Scheduling: Not active.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":240},{"id":"fb-4d017a","slug":"locations-set-the-location-of-your-target-audience-e-g-india-4d017a","name":"Locations: Set the location of your target audience (e.g., India).","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":57},{"id":"fb-6fb3f4","slug":"minimum-age-set-the-minimum-age-of-your-target-audience-6fb3f4","name":"Minimum Age: Set the minimum age of your target audience.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":61},{"id":"fb-e79d38","slug":"languages-the-language-of-your-target-audience-e79d38","name":"Languages: The language of your target audience.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":245},{"id":"fb-7c036e","slug":"advantage-audience-use-meta-technology-to-automatically-find-7c036e","name":"Advantage Audience: Use Meta technology to automatically find the ideal audience (optional to add suggestions)","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection with Form.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":249},{"id":"fb-b7e46e","slug":"performance-goal-maximize-the-number-of-leads-b7e46e","name":"Performance Goal: \"Maximize the number of leads\".","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":65},{"id":"fb-a8b9de","slug":"select-the-pixel-to-use-a8b9de","name":"Select the Pixel to use.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":69},{"id":"fb-070c7e","slug":"conversion-event-contact-070c7e","name":"Conversion Event: \"Contact\".","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":72},{"id":"fb-9a39db","slug":"cost-per-result-goal-this-option-can-be-used-if-you-have-an-9a39db","name":"Cost per Result Goal: This option can be used if you have an ROI target (I recommend leaving it blank).","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":137},{"id":"fb-ee587a","slug":"attribution-settings-7-days-after-click-and-1-day-after-view-ee587a","name":"Attribution Settings: 7 days after click and 1 day after view.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":143},{"id":"fb-945a00","slug":"dynamic-creative-not-active-945a00","name":"Dynamic Creative: Not active.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":75},{"id":"fb-df6d25","slug":"budget-the-ad-set-budget-is-set-via-the-advantage-campaign-b-df6d25","name":"Budget: The ad set budget is set via the Advantage campaign budget.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":78},{"id":"fb-d57a60","slug":"start-date-set-a-start-date-if-necessary-d57a60","name":"Start Date: Set a start date if necessary.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":253},{"id":"fb-a2fd02","slug":"end-date-set-an-end-date-if-necessary-a2fd02","name":"End Date: Set an end date if necessary.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":257},{"id":"fb-51f2bd","slug":"budget-scheduling-not-active-51f2bd","name":"Budget Scheduling: Not active.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":261},{"id":"fb-6f6b78","slug":"locations-set-the-location-of-your-target-audience-e-g-india-6f6b78","name":"Locations: Set the location of your target audience (e.g., India).","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":81},{"id":"fb-3f8839","slug":"minimum-age-set-the-minimum-age-of-your-target-audience-3f8839","name":"Minimum Age: Set the minimum age of your target audience.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":84},{"id":"fb-56e095","slug":"languages-the-language-of-your-target-audience-56e095","name":"Languages: The language of your target audience.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":265},{"id":"fb-2b9f29","slug":"advantage-audience-use-meta-technology-to-automatically-find-2b9f29","name":"Advantage Audience: Use Meta technology to automatically find the ideal audience (optional to add suggestions).","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Set Level Settings - Lead Collection on Website.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":268},{"id":"fb-678781","slug":"assign-an-appropriate-name-to-the-ad-that-clearly-identifies-678781","name":"Assign an appropriate name to the ad that clearly identifies its purpose (e.g., \"Video 1\").","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":270},{"id":"fb-c43539","slug":"identity-select-the-facebook-page-and-instagram-account-you-c43539","name":"Identity: Select the Facebook page and Instagram account you want to use.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":87},{"id":"fb-cc7111","slug":"creative-source-single-image-or-video-cc7111","name":"Creative Source: Single image or video.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":149},{"id":"fb-af72f8","slug":"ad-creative-add-multimedia-content-images-or-videos-go-to-th-af72f8","name":"Ad Creative: Add multimedia content (images or videos) - Go to the \"Ads\" section.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":154},{"id":"fb-95502a","slug":"fill-in-the-main-text-of-the-ad-95502a","name":"Fill in the main text of the ad.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":89},{"id":"fb-25dc97","slug":"define-the-headline-and-description-of-the-ad-25dc97","name":"Define the headline and description of the ad.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":159},{"id":"fb-fd009e","slug":"optimize-text-per-person-yes-fd009e","name":"Optimize text per person: Yes.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":272},{"id":"fb-fbdf1a","slug":"select-the-call-to-action-e-g-learn-more-fbdf1a","name":"Select the Call to Action: (e. g., \"Learn More\").","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":163},{"id":"fb-d94609","slug":"add-relevant-information-such-as-shipping-costs-or-other-use-d94609","name":"Add relevant information such as shipping costs or other useful details.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":274},{"id":"fb-2a1945","slug":"set-the-website-url-in-the-destination-2a1945","name":"Set the website URL in the destination.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":91},{"id":"fb-5f851b","slug":"browser-add-on-none-5f851b","name":"Browser Add-on: \"None\".","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":167},{"id":"fb-b1ddb7","slug":"ensure-the-facebook-pixel-is-active-and-correctly-configured-b1ddb7","name":"Ensure the Facebook Pixel is active and correctly configured.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":92},{"id":"fb-3b605f","slug":"verify-the-settings-and-ensure-everything-is-correct-3b605f","name":"Verify the settings and ensure everything is correct.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":93},{"id":"fb-924d1a","slug":"proceed-to-the-ad-924d1a","name":"Proceed to the ad.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Ad Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":94},{"id":"fb-224307","slug":"assign-an-appropriate-name-to-the-campaign-that-clearly-iden-224307","name":"Assign an appropriate name to the campaign that clearly identifies its purpose (e.g., \"Video 1\").","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":276},{"id":"fb-5bdb17","slug":"identity-select-the-facebook-page-and-instagram-account-you-5bdb17","name":"Identity: Select the Facebook page and Instagram account you want to use.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":95},{"id":"fb-173541","slug":"creative-source-single-image-or-video-173541","name":"Creative Source: Single image or video.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":171},{"id":"fb-0f2b8f","slug":"ad-creative-add-multimedia-content-images-or-videos-go-to-th-0f2b8f","name":"Ad Creative: Add multimedia content (images or videos) - Go to the \"Ads\" section.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":174},{"id":"fb-166219","slug":"fill-in-the-main-text-of-the-ad-166219","name":"Fill in the main text of the ad.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":96},{"id":"fb-40b3ee","slug":"define-the-headline-and-description-of-the-ad-40b3ee","name":"Define the headline and description of the ad.","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":176},{"id":"fb-901bb3","slug":"optimize-text-per-person-yes-901bb3","name":"Optimize text per person: Yes.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":278},{"id":"fb-db90c8","slug":"select-the-call-to-action-shop-now-db90c8","name":"Select the Call to Action: \"Shop Now\".","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":178},{"id":"fb-5db3fa","slug":"add-relevant-information-such-as-shipping-costs-or-other-use-5db3fa","name":"Add relevant information such as shipping costs or other useful details.","category":"Lead campaign","easy":3,"important":1,"priority":3,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":279},{"id":"fb-0f0eb2","slug":"set-the-website-url-in-the-destination-0f0eb2","name":"Set the website URL in the destination.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":97},{"id":"fb-9783ae","slug":"browser-add-on-none-9783ae","name":"Browser Add-on: \"None\".","category":"Lead campaign","easy":3,"important":2,"priority":6,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":180},{"id":"fb-11c54d","slug":"ensure-the-facebook-pixel-is-active-and-correctly-configured-11c54d","name":"Ensure the Facebook Pixel is active and correctly configured.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":98},{"id":"fb-01cfdd","slug":"verify-the-settings-and-ensure-everything-is-correct-01cfdd","name":"Verify the settings and ensure everything is correct.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":99},{"id":"fb-abe2b7","slug":"proceed-to-the-ad-abe2b7","name":"Proceed to the ad.","category":"Lead campaign","easy":3,"important":3,"priority":9,"html":"Where: Lead campaign → Form Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":100},{"id":"fb-64257c","slug":"check-7-day-frequency-every-week-64257c","name":"Check 7-day frequency every week","category":"Ads","easy":3,"important":3,"priority":9,"html":"In Ads Manager set the date range to the last 7 days and read the Frequency column.
Working ranges, not Meta rules:
In the watch or dying range: launch new creative, or widen the audience. Use a frequency cap only when you buy reach/awareness.
","rank":6},{"id":"fb-40986a","slug":"select-high-resolution-images-avoiding-blurriness-or-pixelat-40986a","name":"Select high-resolution images, avoiding blurriness or pixelation.","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":106},{"id":"fb-06bccf","slug":"ensure-the-image-is-in-1x1-and-9x16-formats-06bccf","name":"Ensure the image is in 1x1 and 9x16 formats.","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":113},{"id":"fb-673ab5","slug":"use-brand-colours-and-logos-consistently-673ab5","name":"Use brand colours and logos consistently.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":12},{"id":"fb-d20a09","slug":"include-the-logo-without-overloading-the-image-d20a09","name":"Include the logo without overloading the image.","category":"Ads","easy":3,"important":2,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":120},{"id":"fb-6875c1","slug":"the-image-should-convey-the-ad-s-message-at-a-glance-6875c1","name":"The image should convey the ad's message at a glance.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":18},{"id":"fb-05fbdf","slug":"use-a-call-to-action-05fbdf","name":"Use a \"Call to Action\".","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":24},{"id":"fb-0361e8","slug":"keep-the-call-to-action-visible-and-easily-identifiable-0361e8","name":"Keep the \"Call to Action\" visible and easily identifiable.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":30},{"id":"fb-d0411e","slug":"choose-images-that-evoke-positive-emotions-or-show-desirable-d0411e","name":"Choose images that evoke positive emotions or show desirable results.","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":126},{"id":"fb-23d5ae","slug":"ensure-the-images-comply-with-facebook-s-guidelines-23d5ae","name":"Ensure the images comply with Facebook's guidelines.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":34},{"id":"fb-a8c8b4","slug":"select-high-resolution-videos-to-ensure-they-are-sharp-and-c-a8c8b4","name":"Select high-resolution videos to ensure they are sharp and clear.","category":"Ads","easy":1,"important":3,"priority":3,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":210},{"id":"fb-618347","slug":"ensure-the-video-is-properly-proportioned-e-g-1-1-for-the-fe-618347","name":"Ensure the video is properly proportioned (e.g., 1:1 for the feed, 9:16 for stories).","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":132},{"id":"fb-fad069","slug":"maintain-consistency-with-the-brand-s-visual-identity-colour-fad069","name":"Maintain consistency with the brand's visual identity (colours, style, tone).","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":38},{"id":"fb-e05671","slug":"ensure-the-video-has-a-dynamic-pace-to-keep-the-viewer-s-att-e05671","name":"Ensure the video has a dynamic pace to keep the viewer's attention.","category":"Ads","easy":3,"important":2,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":138},{"id":"fb-16eca5","slug":"add-subtitles-to-make-the-video-accessible-to-everyone-and-f-16eca5","name":"Add subtitles to make the video accessible to everyone and for those viewing without sound.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":42},{"id":"fb-30c544","slug":"ensure-the-video-follows-the-communication-structure-hook-pr-30c544","name":"Ensure the video follows the communication structure (Hook, Problem Agitation, Problem Resolution, Social Proof, Call to Action).","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":144},{"id":"fb-560c16","slug":"the-video-contains-an-impactful-initial-hook-first-3-seconds-560c16","name":"The video contains an impactful initial hook (first 3 seconds of the video).","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":46},{"id":"fb-6ed3e5","slug":"the-video-agitates-the-problem-or-current-situation-of-the-t-6ed3e5","name":"The video agitates the problem or current situation of the target audience.","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":150},{"id":"fb-3d1b3c","slug":"the-video-shows-how-the-product-service-resolves-the-problem-3d1b3c","name":"The video shows how the product/service resolves the problem or current situation of the target audience.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":50},{"id":"fb-578946","slug":"the-video-features-reviews-or-videos-from-other-customers-so-578946","name":"The video features reviews or videos from other customers (social proof).","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":155},{"id":"fb-d00827","slug":"the-video-ends-with-a-clear-call-to-action-d00827","name":"The video ends with a clear call to action.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":54},{"id":"fb-dd052a","slug":"ensure-the-video-complies-with-facebook-s-guidelines-dd052a","name":"Ensure the video complies with Facebook's guidelines.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → General Recommendations for Creating Ads (Video).
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":58},{"id":"fb-9266e1","slug":"this-text-uses-the-main-communication-model-aida-think-feel-9266e1","name":"This text uses the main communication model (AIDA; Think, Feel, Do; etc.)","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":62},{"id":"fb-3da758","slug":"the-primary-text-uses-bullet-points-to-clearly-show-the-usp-3da758","name":"The primary text uses bullet points to clearly show the USP of the product.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":66},{"id":"fb-1cdbf5","slug":"the-primary-text-uses-paragraphs-to-facilitate-reading-1cdbf5","name":"The primary text uses paragraphs to facilitate reading.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":70},{"id":"fb-ce8aa7","slug":"the-primary-text-incorporates-elements-of-social-proof-ce8aa7","name":"The primary text incorporates elements of social proof.","category":"Ads","easy":3,"important":2,"priority":6,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":160},{"id":"fb-119276","slug":"evaluate-whether-to-include-elements-of-scarcity-or-urgency-119276","name":"Evaluate whether to include elements of scarcity or urgency (if relevant).","category":"Ads","easy":3,"important":2,"priority":6,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 2 of 3, effort 1 of 3.
","rank":164},{"id":"fb-861716","slug":"the-primary-text-ends-with-a-call-to-action-861716","name":"The primary text ends with a call to action.","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":73},{"id":"fb-546c8a","slug":"the-title-is-less-than-125-characters-546c8a","name":"The title is less than 125 characters.","category":"Ads","easy":3,"important":1,"priority":3,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":217},{"id":"fb-7ad41d","slug":"the-title-leverages-a-product-feature-or-offer-product-title-7ad41d","name":"The title leverages a product feature or offer (product title + feature).","category":"Ads","easy":3,"important":1,"priority":3,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":224},{"id":"fb-2ca527","slug":"the-description-highlights-the-key-benefits-of-the-product-a-2ca527","name":"The description highlights the key benefits of the product and contains keywords, such as: cash on delivery, free shipping, or shipping details.","category":"Ads","easy":3,"important":1,"priority":3,"html":"Where: Ads → Ad Copy.
Why it ranks here: impact 1 of 3, effort 1 of 3.
","rank":230},{"id":"fb-23bcf2","slug":"video-user-generated-content-ugc-23bcf2","name":"Video: User Generated Content (UGC)","category":"Ads","easy":1,"important":3,"priority":3,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":236},{"id":"fb-3415b2","slug":"video-unboxing-3415b2","name":"Video: Unboxing","category":"Ads","easy":1,"important":3,"priority":3,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":241},{"id":"fb-645d83","slug":"image-call-out-benefits-645d83","name":"Image: Call Out Benefits","category":"Ads","easy":2,"important":3,"priority":6,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":168},{"id":"fb-492c2e","slug":"image-social-proof-avatar-492c2e","name":"Image: Social Proof Avatar","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":76},{"id":"fb-3e3e8f","slug":"image-or-video-x-reasons-to-buy-3e3e8f","name":"Image or Video: X Reasons to Buy","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":79},{"id":"fb-866362","slug":"image-offer-or-headline-usp-866362","name":"Image: Offer or Headline USP","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":82},{"id":"fb-932e1f","slug":"image-us-vs-competitor-932e1f","name":"Image: Us vs Competitor","category":"Ads","easy":3,"important":3,"priority":9,"html":"Where: Ads → Concepts to Always Have!.
Why it ranks here: impact 3 of 3, effort 1 of 3.
","rank":85},{"id":"fb-2662f4","slug":"the-ad-account-has-a-simplified-structure-2662f4","name":"The ad account has a simplified structure","category":"Account structure","easy":1,"important":3,"priority":3,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":211},{"id":"fb-716642","slug":"there-is-a-campaign-for-a-cold-audience-people-who-don-t-kno-716642","name":"There is a campaign for a cold audience (people who don't know the brand)","category":"Account structure","easy":1,"important":3,"priority":3,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":218},{"id":"fb-f98dca","slug":"there-is-a-campaign-for-a-retargeting-audience-people-who-kn-f98dca","name":"There is a campaign for a retargeting audience (people who know the brand but haven't purchased)","category":"Account structure","easy":2,"important":3,"priority":6,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":107},{"id":"fb-0fa9b3","slug":"there-is-a-campaign-for-reactivation-people-who-have-purchas-0fa9b3","name":"There is a campaign for reactivation (people who have purchased before but might be interested in other products)","category":"Account structure","easy":1,"important":3,"priority":3,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":225},{"id":"fb-a349b0","slug":"there-are-x-number-of-ad-sets-based-on-the-tests-and-target-a349b0","name":"There are X number of ad sets based on the tests and target/buyer personas to be tested","category":"Account structure","easy":2,"important":3,"priority":6,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 2 of 3.
","rank":114},{"id":"fb-658787","slug":"there-are-at-least-3-to-5-ads-per-ad-set-658787","name":"There are at least 3 to 5 ads per ad set","category":"Account structure","easy":1,"important":3,"priority":3,"html":"Where: Account structure → General.
Why it ranks here: impact 3 of 3, effort 3 of 3.
","rank":231}]}