Ask Dwarkesh, every week
Drop your question in the group. I answer once a week by voice note or a live session, with the reasoning, not just the answer.
Sales look fine, but the bank balance doesn't?
Join the D2C Profit Circle WhatsApp group
Admin — Dwarkesh Savaliya
A free group for Indian D2C founders. Ask about ROAS, RTO, COD and margins, see real numbers from brands like yours, and get my answers to your questions every week.
Request to join the WhatsApp group
Free. Founders only. We read every request.
- Founder, women's ethnicwear brand
We had no D2C knowledge — just good products. Within 8 months, we went from nothing to ₹34L/month… profitable from month 1.
- Founder, skincare brand
What's a healthy RTO for a ₹40L/month COD brand?
- Founder, women's fashion brand
We had inventory, but no momentum. In 3 months… Now we cross ₹20L+ months and run on automation.
- Founder, home decor brand
Does a prepaid discount actually cut RTO, or does it just eat margin?
- Founder, apparel brand
Meta says 3× ROAS. The bank says otherwise. Where do I start?
Quotes: founders of brands my team works with. Questions: the kind members ask.
What you get
Less guessing, more profit.
Real numbers, not screenshots of wins
What RTO, COD and ad costs actually take out of every ₹100 you sell, and what founders are doing about it.
Founders at your stage
Peer discussion with people running Indian D2C brands. Ask what worked, share what didn't.
Free tools first
New checklists and calculators land in the group before anywhere else. All free.
The weekly ritual
Ask Dwarkesh.
One rhythm, every week. Simple enough that it keeps going on busy weeks.
bring your real numbers
- 1You ask
Post your question in the group, any day. ROAS, RTO, COD, pricing, hiring, a creative that stopped working.
- 2I answer
Once a week I reply to the questions personally, by voice note or live, so everyone learns from each answer.
- 3You act
Try it on your store, share what moved. The next founder learns from you.
Is this for you?
Built for operators.
For you if
- You run an Indian D2C brand, or you're about to launch one.
- Your sales look fine but the bank balance doesn't.
- You want honest answers about ads, RTO, COD and margins.
- You're happy to share what you've learnt too.
Not for you if
- You're here to sell services or pitch members.
- You want a get-rich-quick playbook.
- You need support for a specific agency or app. This isn't a help desk.
“We had no D2C knowledge — just good products. Within 8 months, we went from nothing to ₹34L/month… profitable from month 1.”
Join free
Get your invite.
Fill this in and you'll get the WhatsApp join link on the next page. Your revenue band helps me group founders at the same stage.
- Free, always. No course, no paid tier.
- No selling to members.
- Leave any time.