Surat, India · Indian D2C operator

Hi, I'm Dwarkesh.
I help Indian D2C founders see their real profit and grow it.

Real numbers from real Indian D2C brands, and what to do about them. One plain email a week.

Running a brand and want a second pair of eyes? Book a free 20-min profit call

Dwarkesh Savaliya, arms crossed, smiling
₹20 Cr a month in combined sales across the 30 D2C brands my team works with
“If a business is profitable, it's a business. Otherwise it's a hobby.”
— the one rule I work by

The short version

From medical college to reading P&Ls for a living.

Four steps, each one closer to the numbers. Here's how I got here.

Dwarkesh at his desk, looking at sales charts on a laptop

  1. The start

    I left medicine to build things.

    I was studying homeopathic medicine. I dropped out because I wanted to make things people would actually pay for.

  2. Scalento

    I built my own fashion brand.

    We ran in-house manufacturing in Surat, so I learnt the cost of every stitch, box and return. Our flagship brand grew past ₹1 Cr in sales a month.

    ₹1 Cr+ a month · our flagship brand

  3. Bizgrowth Ninja

    Then I helped other founders do it.

    An ads and tech agency for D2C brands. Today we work with 30 brands doing ₹20 Cr in combined monthly sales, and every one of them is profitable.

    30 brands · ₹20 Cr a month · all profitable

  4. Margifi

    So I built the tool I kept wishing for.

    A Shopify app that shows the true profit on every order, not just the revenue.

    Profit on every order, daily
and now…

I share the numbers in public. What's working for Indian D2C brands, what isn't, and what it really costs. No hype, just the maths.

Proof, not promises

Every brand we work with makes money. Not just sales.

30D2C brands we work with at Bizgrowth Ninja
₹20 Crcombined sales, every month
Allof them profitable. That's the bar.
Dwarkesh holding up a red ledger sheet

Real results · names kept private

What happens when you grow with profit.

Three brands our ads team at Bizgrowth Ninja works with. Their numbers are real; their names stay private.

Women's ethnicwear · scale

₹9.6L ₹60L+

a month in sales

  • Cost per purchase₹550 → ₹300–380
  • Conversion rate0.7% → 1.56%
  • Prepaid orders48% → 66% ▲

Anarkali suits · launch

₹0 ₹1.2 Cr

in 8 months, profitable from month 1

  • Month 8 sales₹34L
  • Average ROAS9.67×
  • Carts recovered42%

Fashion lifestyle · fix

17% <7%

RTO and returns

  • Sales, April 2025₹24.6L a month
  • Prepaid orders0% → 26% ▲
  • Orders a year541 → 7,566
“We had no D2C knowledge, just good products. Within 8 months we went from nothing to ₹34L a month, profitable from month 1.”
Founder, women's ethnicwear brand

Across the brands we work with · 40,076 orders · 90 days

Of every ₹100 booked, ₹23 came back as RTO and ₹22.7 went to ads. About ₹5 was profit. That gap is the whole job.

What I'm building

Three businesses, one idea.

Each one is about the same thing: knowing your real numbers, then making them better.

Software

Margifi

A Shopify app that shows true profit per order, so you can see which products, ads and customers actually make you money.

True profit on every order Agency

Bizgrowth Ninja

Ads and tech for D2C brands. We grow sales only in ways that keep the business profitable.

30 brands · ₹20 Cr a month
Where it started

Scalento

My own fashion brand, with in-house manufacturing in Surat. It's where I learnt what a rupee of profit really costs.

Flagship brand: ₹1 Cr+ a month

Free tools

Start with your numbers.

The same tools we use with our own clients. Free, and built for Indian D2C.

60sec

True ROAS profit calculator

See if your ads actually make money after every cost. No signup.

 Open calculator 284pts

Shopify CRO checklist

Every point we check before we spend a rupee on traffic.

 Get the checklist 286pts

Facebook ads checklist

The account audit we run on every new brand, point by point.

 Get the checklist

See all free tools

The weekly letter

One email. Real numbers. Every week.

Written for founders running Indian D2C brands. Short enough to read with your chai.

  • i.What to read this week, and why it matters
  • ii.Indian D2C news, minus the hype
  • iii.One campaign worth stealing, broken down
Dwarkesh reading on his phone

Work with me

Let's look at your real profit together.

A free 20-minute call. Bring your numbers, and I'll show you where the money is leaking and what I'd fix first.

Book the free profit call More about me