About · Surat, India

Hi, I'm Dwarkesh.
I run the businesses I talk about.

I help Indian D2C founders see their real profit and grow it. I've owned the brand, I run the ad team, and I build the profit software. This page is the longer story of how I got here.

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Dwarkesh Savaliya, arms crossed, smiling
₹1 Cr+ a month at our flagship fashion brand, where I learnt all of this

The story

Every lesson here was paid for.

Each step started because the tool or the team I needed didn't exist yet. So I built it.

Dwarkesh at his desk, looking at sales charts on a laptop

  1. The start

    I left medicine to build things.

    I was studying homeopathic medicine. I realised I wanted to make things people would actually pay for, not read about them. So I dropped out.

  2. Scalento

    I built my own fashion brands.

    I learnt Shopify, Meta ads and couriers on my own money. Every wrong campaign came out of my own account. We set up in-house manufacturing in Surat, so I knew the cost of every stitch, box and return. Our flagship brand grew past ₹1 Cr in sales a month.

    ₹1 Cr+ a month · our flagship brand

  3. Bizgrowth Ninja

    Then other founders asked for help.

    They wanted the same ads and systems. So we built an ads and tech agency, and from day one we judged every campaign on profit, not sales or good-looking screenshots.

    30 brands · ₹20 Cr a month

  4. Margifi

    So I built the tool I kept wishing for.

    Meta shows ROAS. Shopify shows revenue. Neither one takes out RTO, COD fees and GST on ads. Margifi does, order by order, so a founder sees what they really kept.

    Profit on every order, daily
and now…

I share the numbers in public. What's working for Indian D2C brands, what isn't, and what it really costs. Real numbers from real brands, and what to do about them.

The record

Every brand we work with makes money. Not just sales.

30D2C brands we work with at Bizgrowth Ninja
₹20 Crcombined sales, every month
Allof them profitable. That's the bar.
Dwarkesh holding up a red ledger sheet
“If a business is profitable, it's a business. Otherwise it's a hobby.”
— the one rule I work by

Why this exists

One job: real profit.

Mission

See it, then grow it.

Help Indian D2C founders see their real profit and grow it.

Vision

Profit is the scoreboard.

An Indian D2C ecosystem where founders judge growth by profit, not by revenue screenshots or platform ROAS.

Only one

All three, in public.

The only D2C operator who builds the profit software, runs the ad team, and shows the real numbers in public.

The ventures

Three businesses, one idea.

This is where we test before we advise. Each one is about knowing your real numbers, then making them better.

Software

Margifi

A Shopify app that shows true profit per order, after RTO, COD fees and GST on ads.

True profit on every order Agency

Bizgrowth Ninja

Meta ads, websites and automation for D2C brands, judged on profit per order.

30 brands · ₹20 Cr a month
Where it started

Scalento

Our own fashion brands, made in-house in Surat. It's where I learnt what a rupee of profit really costs.

Flagship brand: ₹1 Cr+ a month

What I use

Boring tools, run well.

What our own brands and most client brands run on. Nothing fancy.

ShopifyStore
Meta AdsAds
RazorpayPayments
n8nAutomation
NotionOps and docs
MargifiTrue profit per order

Work with me

Show me your numbers.

A free 20-minute call. Tell me your biggest problem, and I'll show you where the profit leaks and who should fix it.

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