Free checklist · 286 points
Check every setting before you scale.
The 286-point audit our ad team runs before adding budget to any Meta account: landing page, pixel and Conversions API, campaign settings, creative and frequency. Scored by impact and effort.
General
0/43 completed- ImplementationeasyImpacthigh
- ImplementationeasyImpacthigh
- ImplementationeasyImpacthigh
- +36 more in GeneralUnlock all free →
Landing page
0/67 completed- ImplementationeasyImpacthigh
Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Landing page → Product overview (above the CTA area).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- +60 more in Landing pageUnlock all free →
Pixel and CAPI
0/18 completed- ImplementationeasyImpacthigh
Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Pixel and CAPI → General (Client-Side).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- +12 more in Pixel and CAPIUnlock all free →
Conversion campaign
0/46 completed- ImplementationeasyImpacthigh
Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Conversion campaign → Campaign Level Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- +40 more in Conversion campaignUnlock all free →
Lead campaign
0/68 completed- ImplementationeasyImpacthigh
Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Lead campaign → Campaign Settings.
Why it ranks here: impact 3 of 3, effort 1 of 3.
- +62 more in Lead campaignUnlock all free →
Ads
0/38 completed- ImplementationeasyImpacthigh
In Ads Manager set the date range to the last 7 days and read the Frequency column.
Working ranges, not Meta rules:
- Prospecting: healthy under 2 · watch 2–3 · dying over 3.
- Retargeting: healthy under 4 · watch 4–6 · dying over 6.
In the watch or dying range: launch new creative, or widen the audience. Use a frequency cap only when you buy reach/awareness.
- ImplementationeasyImpacthigh
Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- ImplementationeasyImpacthigh
Where: Ads → General Recommendations for Creating Ads (Images).
Why it ranks here: impact 3 of 3, effort 1 of 3.
- +32 more in AdsUnlock all free →
Account structure
0/6 completedQuestions
About the ads checklist
The short answer
The Facebook ads checklist is the 286-point audit our ad team runs before adding budget to any Meta account. It covers the landing page, pixel and Conversions API, campaign settings, creative and frequency, in 7 categories. Each point is scored by impact and effort.
- Who it’s for
- Indian D2C founders who run Meta ads and want to check the account before they scale.
- How it works
- Start with the top 20, tick as you fix, then unlock all 286 free.
What does the Facebook ads checklist cover?
286 points in 7 categories: landing page, pixel and Conversions API, account structure, conversion campaigns, lead campaigns, ads and general settings.
What should I check before scaling Meta ads?
Start with the top 20 on this page. Within each category, points are sorted by ease × impact, and 100 of them are quick wins: easy to do and high impact.
Does it show where each setting is?
Yes. The full checklist says where to find each setting in Ads Manager, so you can tick points off here as you go.
Is the checklist free?
Yes. We used to sell it. The top 20 are open now, and all 286 unlock free when you add your WhatsApp and email.
Can your team run my ads against it?
Yes. Our team at Bizgrowth Ninja can run your Meta ads against this checklist. Tell us where it hurts and we’ll route you to the right person.
Done for you
Want us to apply this on your store?
We used to sell this checklist. Now it’s free. If you’d rather have our team at Bizgrowth Ninja run your Meta ads against it, tell us where it hurts.