Free tools
Built for our clients. Free for you.
The same tools our ad team uses before it touches a budget. Start with the calculator: it shows whether your ads make money after RTO, COD and GST.
- Calculator · 60 sec
- Checklists · 284 + 286 points
- Result is free · no signup
The short answer
Three free tools for Indian D2C founders: a True ROAS profit calculator, a 284-point Shopify CRO checklist and a 286-point Facebook ads checklist. The calculator tells you in 60 seconds whether your ads make money after RTO, COD and GST. The checklists show you what to fix next.
- Who it’s for
- Founders and teams who run their own Shopify store and Meta ads.
- How it works
- Get your number, find the leak, fix the cheap points first.
True ROAS profit calculator
True ROAS, break-even ROAS and your RTO Tax from numbers you already know. No signup.
Open calculator 284ptsShopify CRO checklist
Every point scored by effort and impact, so you fix the cheap, high-impact leaks first.
Get the checklist 286ptsFacebook ads checklist
The audit our ad team runs before scaling any account: pixel, structure, creative, frequency.
Get the checklist 3minD2C audit
A leak score across ads, sales and shipping, built from your own numbers. Report opens instantly.
Run the audit 6freeShopify sections
Store sections built for India: COD-to-prepaid nudge, pincode check, delivery date and more.
Browse sectionsHow founders use these
Number first. Fixes second.
Get your number
Run the calculator. If True ROAS sits under break-even, more budget only makes the loss bigger.
Find the leak
Store converts badly? Open the CRO checklist. Ads cost too much per order? Open the ads checklist.
Fix cheap first
Start with low-effort, high-impact points. Then run the calculator again and compare.
Questions
About the tools
Are these tools really free?
Yes. The calculator result is free and needs no signup. Each checklist opens its top 20 points right away, and the rest unlock free when you add your WhatsApp and email.
Which tool should I use first?
Start with the profit calculator. If your True ROAS sits under break-even, more budget only makes the loss bigger. Then open the checklist for the leak you found: the CRO checklist if your store converts badly, the ads checklist if each order costs too much.
What is True ROAS?
True ROAS is delivered revenue ÷ ad spend including 18% GST. It counts only orders that reached the customer, so it sits below the ROAS Meta reports once you have RTO, cancellations and COD.
How are the checklist points sorted?
Every point is scored by effort and impact, then sorted by ease × impact. The cheap fixes that pay back fastest come first, and quick wins (easy to do, high impact) are marked.
Is there a full D2C audit?
Yes. The free D2C audit turns your ads, sales and shipping numbers into a leak score out of 100, with a rupee figure on each leak. The report opens instantly after you add your WhatsApp and email.
Not sure where to start?
Tell us your biggest problem: ads, profit, your store or sourcing. We'll route you to the right person for a free 20-minute profit call.