The library

One letter a week. Every issue here.

Real numbers from real Indian D2C brands, and what to do about them. Each issue has three parts and reads in the time it takes to finish your chai.

  • i. What to read
  • ii. Indian D2C news
  • iii. Campaign of the week

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All issues

Sample These four issues are layout samples. Real issues replace them from launch.

00423 Oct 2026 · Sample
Sample issue

What a COD order really costs you

  1. i. ReadA plain guide to courier rate cards and where the extra charges hide
  2. ii. NewsA logistics startup adds same-day COD remittance for small brands
  3. iii. CampaignA home brand that paid buyers to switch to UPI, with the numbers
Sample only
00316 Oct 2026 · Sample
Sample issue

Do the Diwali maths before you spend

  1. i. ReadA festive-season shopping report, and the one chart worth saving
  2. ii. NewsTwo D2C brands announce festive pop-ups in tier 2 cities
  3. iii. CampaignA jewellery brand’s gifting quiz that grew prepaid orders
Sample only
0029 Oct 2026 · Sample
Sample issue

The ROAS your dashboard doesn’t show

  1. i. ReadMeta’s own guide to attribution settings, and what it leaves out
  2. ii. NewsA personal-care brand files for an IPO: what the papers say about returns
  3. iii. CampaignA snack brand’s one-rupee sampling offer, broken down
Sample only
0012 Oct 2026 · Sample
Sample issue

RTO is a marketing problem

  1. i. ReadA payments report on how India pays online, and the COD gap
  2. ii. NewsA skincare brand raises a new round: what it plans for offline
  3. iii. CampaignA fashion brand that made prepaid the festive gift
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