Trust badges strip.

Q: What trust badges should a D2C store show?

Three or four promises your store actually keeps: secure payment, easy returns or size exchange, delivery time and where it’s made. Each one should answer a doubt the buyer already has.

Q: Do trust badges reduce COD orders?

They can. A buyer who doubts the store picks COD or leaves. Clear promises under the price give them a reason to pay online. Watch your prepaid share before and after.

Q: Can I use my own icons?

The section comes with five icons: shield, returns, made in India, delivery truck and card. Pick one per badge in the theme editor. To use your own, swap the SVG in the code.

Q: Will it work with my theme?

It works on any Online Store 2.0 theme, including Dawn and its variants. Older themes need the code placed in the product template by hand.

Three or four small promises under your price: secure payment, easy returns, where it’s made. Only the ones your store actually keeps, so buyers believe them.

The short answer

The trust badges strip is a free Shopify section that puts three or four short promises, like “Secure UPI”, under your price. A buyer who doubts the store picks COD or leaves. Across the brands we work with, ₹23 of every ₹100 booked came back as RTO (90 days to 23 Sep 2026).

Who it’s for: New and growing Shopify stores where first-time buyers hesitate.
How it works: Add 3–4 badges in the theme editor, pick an icon, write one line each.

Live demo · badges under the price

Handblock cotton kurta

Demo product · sizes XS–3XL

₹1,299~~₹1,799~~

What we promise

Secure UPICards and wallets too
7-day returnsFree size exchange
Made in IndiaBy local artisans

You pay₹1,299

Add to cart

Demo only. Your badges and icons are set in the section settings.

sections/trust-badges.liquidLiquid · CSS

{% comment %} Trust badges strip · thedwarkesh.com {% endcomment %}
<ul class="tbs" id="tbs-{{ section.id }}">
  {%- for block in section.blocks -%}
    <li class="tbs-item" {{ block.shopify_attributes }}>
      <svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true">
        {%- case block.settings.icon -%}
          {%- when 'shield' -%}<path d="M20 13c0 5-3.5 7.5-7.7 9a1 1 0 0 1-.6 0C7.5 20.5 4 18 4 13V6a1 1 0 0 1 1-1c2 0 4.5-1.2 6.2-2.7a1.2 1.2 0 0 1 1.6 0C14.5 3.8 17 5 19 5a1 1 0 0 1 1 1z"/><path d="m9 12 2 2 4-4"/>
          {%- when 'returns' -%}<path d="M3 12a9 9 0 1 0 9-9 9.75 9.75 0 0 0-6.7 2.7L3 8"/><path d="M3 3v5h5"/>
          {%- when 'india' -%}<circle cx="12" cy="8" r="6"/><path d="M15.5 12.9 17 22l-5-3-5 3 1.5-9.1"/>
          {%- when 'truck' -%}<path d="M14 18V6a2 2 0 0 0-2-2H4a2 2 0 0 0-2 2v11a1 1 0 0 0 1 1h2"/><path d="M15 18H9"/><path d="M19 18h2a1 1 0 0 0 1-1v-3.6a1 1 0 0 0-.2-.6l-3.5-4.4a1 1 0 0 0-.8-.4H14"/><circle cx="17" cy="18" r="2"/><circle cx="7" cy="18" r="2"/>
          {%- else -%}<rect x="3" y="6" width="18" height="12" rx="2"/><path d="M3 10h18"/>
        {%- endcase -%}
      </svg>
      <span><b>{{ block.settings.title }}</b>{% if block.settings.text != blank %}<small>{{ block.settings.text }}</small>{% endif %}</span>

Full code is freeGet it with your WhatsApp and email

What it does

Promises, not logos.

Badges work when they answer a doubt the buyer already has. Fake seals and logo walls do the opposite.

Shows

Three or four promises

Secure payment, returns, delivery, made in India. Pick an icon and one short line for each.

Sits

Under the price

Where the buyer decides, not lost in the footer. Tiles wrap neatly on a small phone.

Skips

Fake seals

No “100% guaranteed” stamps or borrowed logos. If you don’t keep it, don’t show it.

Install in 5 minutes

Three steps. No developer.

Add the file
Online Store → Themes → Edit code. In Sections, add trust-badges.liquid and paste the code.
Place it
Open Customize on a product page and add the section right under the price.
Write the badges
Add up to four badges, pick an icon for each and write one short line. Delete any you can’t keep.

Questions

About this section

What trust badges should a D2C store show?

Do trust badges reduce COD orders?

Can I use my own icons?

Will it work with my theme?

Rather click than paste?

This section and the rest come in the free section app. Add them from the theme editor, no code.

Install the section app All sections

Trust badges strip.

Handblock cotton kurta

Get the code